The Apprentice – Interviews of Doom!

The final five faced the dreaded interview stage, where it can make or break a candidate, regardless of what happened in the past few weeks.

There has been some buzz about Solomon. Despite not being a standout candidate, he has shown some glimmer of creativity, for example, when he PM’d the viral video task and last week in the Teapot branding. The fact that he is based in technology others saw as a factor in his favour too (appealing to Sugar’s background). However, his business plan was not really a plan at all, and why Solomon saw it fit to fill the pages with pictures of sailboats is bizarre. We saw Claude rip him to shreds in the interview, leading Solomon to almost walk out of the window!!! He has a great background but I think he was too young and lacks business experience to consider going into partnership with. Give him a few years and he will do well.

Roisin has probably been the hot favourite but when she revealed the details of her business plan, it failed to win over the interviewers. She wanted to open a diet ready meal range based on a unique ingredient, which turned out to be not so unique. Her plan was too ambitious and too costly – too risky for a potential investor. She reminds me of Helen from a few years ago: if it had been a prize of a job, Roisin would win, but the business plan let her down.

Daniel was probably the hot favourite to exit the show in week 3,4,5… yet he has remained to this week! Big surprise! Nobody really show confidence in his business plan, or the lies on his CV, but what appealed was his background. He has managed to start from scratch and run his own business, which shows experience, but come on, it’s DANIEL! Did you expect him to win?!

Mark seems to be on the losing team almost every week but he has the highest sales figures in the competition. He wants to start a digital marketing business, similar to his previous jobs. He knows what to do and how to do it, but with a lot of competition from similar businesses, can he make it a big success?

Bianca seems a bit boring – too professional and no character to her. I did think the Claudine’s comments were a bit out of line. However, her emotional display in front of Ricky Martin proved how much the competition meant to her. Her hosiery business drew positive comments from the interviewers and there is a gap in the fashion market, with great potential to make millions.

Mark and Bianca are the two finalists! Who will win? I think Bianca will just edge it. Her business is more different and riskier than Mark’s business, but more likely to make more money at the end. And really, that is all that matters in the end isn’t it?…

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