The Apprentice returned to our screens this month and well, it is the same as ever. Starting off with 18 candidates it is impossible to pick any frontrunners as of yet, but at the same time very easy to choose the next to be fired.
Week one started with a profit margin task with neither team convincingly performing well. In the end, Selina’s team won due to the fact that they recognised that spend less, sell more and identifying a strategy of some sort compared to April’s team dithering and overemphasis on quality of product, at the expense of time and money. In the end, “get your hands out of your pockets” Dan was the first to be fired. I have no idea what he is doing there; he looks like he has taken a wrong turn.
Week two was a marketing and advertising task. Market a cactus oil shampoo – is that a real thing? Should I be using this?… Although Lord Sugar hailed the boys’ campaign as the best ever, I thought it was average. Compare it to the girls’ campaign – muddled, confused and poorly executed, Western appears like a Oscar worthy masterpiece. Aisha deservedly went – she was at fault for the poor management.
This week was all about negotiating. Despite bumbling idiot Richard’s not-so-clever cheese negotiation, the boys’ team pulled off a convincing win. The girls’ team was a shambles. Although they started off well getting a good discount on the crystal flutes, from there on in it went to pot. A lot of it is because of Vana’s poor management – at some times inflexible when she needs to be (unwilling to compromise swapping the items with the other sub-team at first), poor strategy and awful decision making. The whole team is very catty and unfriendly, and it just looks so unprofessional. The boys’ team confessed they don’t like each other but know they need to put their differences aside and work together, something the girls need to learn! Although Vana was not very good, I did agree with Jenny being fired. She is useless, just saying a lot but not achieving much. Vana does have more potential than Jenny, although I wonder how the girls’ team will progress after all that bitchiness unleashed in that ep?
And one more thing? Why is the boys’ team toy inflatable boat allowed but not the anatomically correct paper skeleton from last year? #justiceforfelipe